Greg Willett is one of the most recognized voices in the U.S. rental housing industry, bringing over 30 years of experience analyzing economic trends, housing fundamentals, and market performance to the multifamily sector.
As Chief Economist at LeaseLock, Greg leads Market Insights, delivering timely, data-driven perspectives on the forces shaping rental housing. His commentary bridges deep economic expertise with practical strategies, helping owners, operators, and investors navigate shifting market conditions, manage risk, and capitalize on emerging opportunities. Through his extensive industry network and audience of over 30,000 followers, he maintains a real-time view of regional market dynamics and renter behavior.
Prior to joining LeaseLock in 2025, Greg served as First Vice President and National Director of Multifamily Research for Institutional Property Advisors (Marcus & Millichap). Earlier, he spent over two decades as Chief Economist at RealPage, establishing himself as an industry icon for his innovative market forecasts. A trusted media source and sought-after speaker, Greg holds a bachelor’s degree from Western Kentucky University and a Master of Liberal Arts from Southern Methodist University.
