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George Sorich

NORR
Vice President, Residential, North America

George is a Registered Architect with more than 30 years of professional experience in mixed-use, multi-family design.

A proven leader of multidisciplinary teams across North America, he brings a strategic lens to early-stage planning, identifying emerging housing themes and translating them into design solutions that strengthen project viability and long-term return on investment.

As Vice President, Residential at NORR, George brings an informed understanding of key shifts driving the housing market, including unified urbanism, branded residential as market-driven densification, missing middle housing as social infrastructure and transit-oriented development. His work advances urban regeneration initiatives that attract investment through thoughtful land development and asset redevelopment.

George lives at the core of stakeholder collaboration to deliver multi-family projects that contribute to smart cities and resilient neighborhoods, emphasizing walkable communities, healthy buildings, and carbon reduction.

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