Mitchell Hernandez is a Partner & Co-Founder of Beta, a brand-led advisory, design, and analytics firm. He leads strategy, development and execution for approximately 11 million square feet within the team’s managed portfolio, serving over 90 first-class brands. Throughout his career, Mitchell has completed over 750 transactions and collaborated with more than 150 owners across REITs, institutional investors, and private operators, while being involved in nearly 300 projects. With more than 17 years in the service industry, Mitchell has built his reputation on a foundation of integrity, passionate service, and unwavering attention to detail.
Mitchell’s approach combines strategic vision with meticulous execution, focusing on advising and guiding clients rather than merely transacting. He specializes in anticipating future trends and integrating local market intelligence with Beta’s comprehensive resources to deliver optimal outcomes. His mission to “serve clients with integrity and consistently deliver on that promise” has established Beta as a value-driven firm committed to the highest standards of excellence in commercial real estate advisory services.